Контрольная работа по Английскому языку

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1. Прочтите текст и письменно ответьте на вопросы, следующие за ним.

Retailing

1. The retailer performs the last stage of the production process for it

is he who puts the goods in the hands of the actual customers. His work is

\"to have the right goods in the right place at the right time.

2. There are four types of retail institutions: 1) specialty stores, 2)

supermarkets,

3)general merchandise stores, 4)non store retailing.

3. Often specialty stores sell one type of product, such as clothing,

jewelry,

furniture, books. These stores having a better feeling of their market,

they compete against

giant department stores. They can adjust more quickly to market

conditions.

3. Big supermarkets are usually well located. All the goods are arranged

on trays and shelves. All the prices are clearly marked. The goods are

ready-weighed and beautifully packed. There you can find everything you

need. The prices are reasonable.

4. General merchandise stores (GMS) carry a wide variety of products.

There are three types of GMS, a) department stores, b) discount stores, c)

hypermarkets. Big department stores started in America more than 50 years

ago, and then the idea was brought to European countries. These stores are

wonderful places. People can do all their shopping under one roof. All the

things for sale are displayed so that they can be easily seen, and the

customers walk around and choose what they want.

5. The store is divided into departments: women\'s clothes, men\'s clothes,

shoes,

toys, sports goods, china and glass etc. There may be a restaurant with an

orchestra and

sometimes a tea-room as well. You will also find a room where you can rest

if you are

tired. There\'s an office where you can book seats for the theatre or

arrange to travel

anywhere in the world.

6. Low price is the major attraction of the discount stores. These stores

sell the most popular items, colors and sizes. The stores keep long hours

and usually open on Sundays. Hypermarket is a type of discount store that

was developed in Germany. They are very large stores with low-price and

high-turnover products. Hypermarkets achieve cost savings by simplifying

their unpacking and display.

7. There are three major types of non store retailing; a) vending

machines b) door-to-door sales, and с) catalogue sales.

1. What are the types of retail institutions?

There are four types of retail institutions: 1) specialty stores, 2)

supermarkets,

3)general merchandise stores, 4)non store retailing

2. What are the advantages of specialty stores?

Often specialty stores sell one type of product, such as clothing,

jewelry,

furniture, books. They have a better feeling of their market, and compete

against

giant department stores and they can adjust more quickly to market

conditions.

3. What do supermarkets sell?

Supermarkets are usually well located and all the goods are arranged on

trays and shelves. All the prices are clearly marked. The goods are

ready-weighed and beautifully packed. You can find everything you need in

big supermarkets. And the prices are reasonable.

4. What are the three major types of non store retailing?

There are three types of non store retailing; a) vending machines b)

door-to-door sales, and с) catalogue sales.

2. Письменно переведите 1, 2, 4, 6-й абзацы текста.

1

Продавец розничной торговли выполняет последнюю стадию производственного

процесса, т.к. именно он вкладывает товары в руки покупателей. Его работа

заключается в том, чтобы иметь нужные товары в нужном месте в нужное

время.

2

Существует 4 типа предприятий розничной торговли: 1) специализированные

магазины, 2) супермаркеты, 3) магазины общих товаров, 4) продажа розничных

товаров не в магазине.

4

Магазины товаров общего характера (GMS) владеют и продают широкое

разнообразие

продуктов. Существует 3 типа GMS предприятий: а) универмаги, б) магазины

со скидкой

(дисконтные), в) гипермаркеты. Большие универмаги начали работать в

Америке свыше

50-ти лет назад, а затем идея была перенесена в европейские страны. Эти

магазины -

чудесные места. Люди могут делать все свои покупки под одной крышей. Все

вещи

выставлены на продажу таким образом, что их можно легко увидеть, и

покупатели

ходят вокруг и выбирают то, что они хотят.

6

Низкая цена является главной привлекательно чертой дисконтных магазинов.

Эти

магазины продают самые популярные вещи, цвета и размеры. Магазины работают

до

позднего вечера и обычно открыты по воскресеньям. Гипермаркет - это тип

дисконтного

магазина, который был развит в Германии. Существуют очень большие

магазины с очень низкими ценами и высоким оборотом продуктов. Гипермаркеты

достигают экономии на стоимости путем упрощения упаковки товаров и

выставления

на продажу.

7

Существует три основных типа предприятий розничной продажи вне магазина:

а) торговые автоматы, б) уличные распродажи и в) продажи по каталогам.

3. Выпишите из 2-го абзаца текста предложения с самостоятельным

причастным оборотом.

There are four types of retail institutions: 1) specialty stores, 2)

supermarkets,

3) general merchandise stores, 4) non store retailing.

IV. Раскройте скобки, употребив глаголы в нужной видо-временной форме.

1. A marketing program is designed to appeal to most buуеrs. 2. Over $5

thousand was spent on marketing last month. 3. In the nearest future

ecological factors will be included in the indicators of a company\'s

performance. 4. The contract has been signed but the work has not begun

yet. 5. The project is being discussed by the Board of Directors now.

5. Переведите предложения, содержащие причастные и инфинитивные

конструкции.

1. Advertising serving an important function for business, it is sometimes

called \"the engine of prosperity\". 2. Having increased production they

expected better results. 3. The types of non-store retailing are

considered to be vending machines, door-to-door sales and catalogue sales.

4. The manufacturer managed to improve the quality, the cost remaining the

same. 5. It is important for customers to perceive their prices as

competitive.

1. Рекламу выполняющую важнейшую функцию для бизнеса, иногда называют

«двигателем процветания». 2. Повысив производство, они ожидали лучших

результатов. 3. Типы не магазинной розничной торговли считаются

машины-автоматы, продажи от двери к двери, и продажи по каталогам. 4.

Производитель смог улучшить качество, оставив ту же цену. 5. Для

покупателей важно воспринимать их цены как конкурентными.

6. Раскройте скобки, употребив нужную форму глагола в придаточных

условных предложениях.

1. If you attend all the classes, you will pass your exam. 2. He wouldn\'t

have been successful businessman if he hadn\'t been a very good manager. 3.

If they had signed the contract last month, the goods would have been

delivered now. 4. If I were you, I would take this course.

7. Определите тип подчинения в следующих предложениях. В бессоюзных

предложениях отметьте, где может находиться опущенный союз.

1. According to the statement (that или whir) you sent me last month,

there is $200 to pay. 2. When your manager came to see me last August, he

told me (that) I would be able to collect the money from my customers. 3.1

know (that) he is a good accountant.